Who is Efren Cruz, RFP?

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source: http://www.personalfinance.ph

source: http://www.personalfinance.ph

(UPDATE: Due to a previous engagement which was rescheduled, Efren Cruz won’t be able to grace our event. The said event was moved to August 17 as well. We apologize for this and we are working on who will take the talk Efren Cruz was suppose to have in our event)

Efren Ll. Cruz is a registered financial planner of RFP Philippines, personal finance coach, seasoned investment adviser and bestselling author.

Recognized as among 12 most influential people in personal finance by MoneySense Magazine. He is also the founder, chairman and CEO of Personal Finance Advisers Philippines Corporation. He has 25 years of experience in financial services industry, 18 years of which in fund management heading the Wealth Management division of Standard Chartered Bank Philippines Branch.

Efren Ll. Cruz, RFP® founded the Personal Finance Advisers Philippines Corporation (PFAPC) on February 20, 2006. PFAPC was borne out of Mr. Cruz’s passion to promote financial literacy among Filipinos through the discipline of financial planning.

This passion also led Mr. Cruz to authoring the following best-selling books:

“Pwede Na! The Complete Pinoy Guide to Personal Finance”
“Pwede Na! The Complete Pinoy Guide to Retirement & Estate Planning”

source: http://www.personalfinance.ph


source: http://www.personalfinance.ph


These are still the only books in the country giving practical personal finance advice in a Philippine setting and with free companion financial planning software.

PFAPC always promotes the CDRW drivers of personal finance in the Philippine setting, namely: Consumption, Debt, Risk and Wealth management. PFAPC’s personal finance talks provide a follow-up session as well as feedback to employers.

On July 8, 2009, PFAPC was named the Philippine’s first “International Best Provider” of employee finance education by the Personal Finance Employee Education Foundation (PFEEF) (www.PersonalFinanceFoundation.org). PFEEF, a US-based non-profit charitable foundation, identified PFAPC as a high quality provider of workplace financial programs to employees.

source: http://ph.linkedin.com

Mr. Efren Cruz is also known for the EnRich seminars. Along side that his company made the very first Philippine Personal Finance App called Ya!man. Also he has written several articles in newspapers covering personal finance and has been sought as a resource speaker in several ANC shows.

As I was researching for Mr. Cruz’s profile and credentials I came a cross this video of ANC in which he discussed the 3 general categories of investment vehicles available to the Philippine investors.

To catch more of Efren Cruz reserve a seat now for the upcoming OVERHAUL! The Stock Market Strategy 2013.

source: www.peraholic.com


Super early bird rate at Php 1,499.00 is ending soon this July 19, Friday



Go to www.peraholic.com to make your reservation and get the super early bird rate before it ends.


About the blogger

Louis Delos Angeles is a Certified Public Accountant, blogger behind Investing in Philippines, and author of Investing in Stocks: Preparing for the future small amount at a time. Check him out in Google+ Learn more about Louis and his financial freedom advocacy here.

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See all awesome STOCK REPORTS in PinoyInvestor! (size 280x280)

6 comments for “Who is Efren Cruz, RFP?

  1. July 15, 2013 at 5:44 pm

    Great! Mr. Efren Ll. Cruz is such an inspiration. Thanks for providing the video, it has a lot of great information.


  2. Jordan
    September 14, 2013 at 4:44 am

    I’m planning to buy the 2 Pwede Na! books authored by Mr. Efren Ll. Cruz but they were already out-of-stock, or are no longer in circulation, in all National Bookstore branches that I visited. Any suugestion or idea where I could still buy them? And by the way, what’s the price for each book? Thanks!

    • September 17, 2013 at 8:16 pm

      Good day Jordan probably the best way is to contact them in their contact link http://www.personalfinance.ph/page2.html. Check out their upcoming Encash events they might probably have some books on sale. If you have a friend attending their event ask if they can buy you one when it is available during the seminar.

      • Jordan Ulibas
        September 18, 2013 at 2:28 am

        Thanks Louis! Actually before your reply, I stumbled upon their website. I submitted the same query. According to Mr. Efren Ll. Cruz himself, not only the 2 Pwede Na books out-of-stock, they are also out-of-print! Also, he said that revisions are added on the 2 books and they will release them soon. He advised me to visit their website from time to time for the update on when the revised copies will be released. Good day and more power to you and your great website!

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